free web hit counter Press "Enter" to skip to content

Famous Faces Boost Memory Care Provider’s Video Strategy

It’s right there in Beverly Patnaik’s title.Patnaik is the director of staff training and neighborhood education at Nashville-based Abe’s Garden, so it’s no surprise that she is assisting her community build a video series that educates caretakers and member of the family on dementia care.What is unexpected is the considerable funding Abe’s Garden has received for these videos, as well as the high-profile figures appearing in and working on the videos, which are acquiring views, helping the community raise its profile and furthering its objective of enhancing memory care standards.With a team that includes a long time manufacturer of the television program”Hee Haw”and the widow of nation music star Glen Campbell, Abe’s Garden has actually launched 16 dementia care videos given that June, all concentrated on educating audiences with practical guidance on subjects such as bathing, communicating and mouth care.”Our initial factors for doing the videos accompanies Abe’s Garden’s dedication to share what we find out with other individuals, “Patnaik told Senior citizen Housing News

.”We have a little center. It’s just 42 beds. So we understood from the beginning that we didn’t want to just do the very best for those 42 and not share it. “Filling a video vacuum The inspiration for the video program at Abe’s Garden was basic: Patnaik and others saw a void. The video landscape for dementia lacked useful, how-to

educational clips. To figure out the most needed subjects, Abe’s Garden performed a survey at the LeadingAge Yearly Meeting & EXPOSITION both in 2015 and this year. The survey asked respondents to vote on the locations they desired Abe’s Garden to teach in videos.In 2016, the leading vote-getters were: * Research Study and Continuous Quality Enhancement(10 votes) * Evidence-Based Design(7 votes )* Connection to Nature; The Club Day and Night program; Furnished Living(6 votes each)With moneying offered entirely through

grants, pro-bono work, and charitable donations– consisting of, most considerably, a$100,000 grant from Serving Tennessee’s Seniors– Abe’s Garden hired LBK Home entertainment to plan, shoot, and edit the videos. Leading the efforts was Carl Kornmeyer

, who operated in various capacities on the tv program”Hee Haw”for 23 years in both its initial run and rerun era.The production team then handed the last edits to Made In Network, a Nashville-based company that tailors videos to YouTube by changing both length and titles. As an outcome of cost savings and different charitable contributions, Abe’s Garden has the ability to produce six videos for the cost of 4, at a cost of $6,703 per video.In June

, Abe’s Garden released three videos focused on answering regularly asked concerns about communicating, bathing and mouth care. Each video now is near or above 10,000 views. Abe’s Garden has launched 13 more videos given that then, consisting of extended variations of some of their original videos.”We want videos that people can see and re-watch,” Patnaik stated.”When they need to handle a topic,(the videos )are readily available for them and will assist stroll them through things that they may not have considered. “Star power When Kim Campbell needed guidance on bathing her partner, she turned to YouTube.”I scoured the internet trying to find suggestions on ways to bathe someone who is combative, or the best ways to

dress someone who is combative,”stated Campbell, whose late hubby, country music’s Glen Campbell– best known for his hit”Rhinestone Cowboy “– was identified with Alzheimer’s in 2011. Glen was among Abe’s Garden initially 3 locals

when it opened in September of 2015, and he lived there up until his death last August. He ‘d invested time in another community before that, together with time at home, however neither experience gave Kim Campbell the multi-faceted assistance that she found at Abe’s Garden. The neighborhood has translated those family experiences into its video direction.” These videos are so relaxing and encouraging to caretakers,” stated Campbell, who has taken part in 7 of them, offering on-screen testimonials.”They’re filled with truths and information and reality examples where they in fact reveal you them helping somebody genuine, not just acting it out.”While Campbell discovered strong videos somewhere else, she views the realism in the Abe’s Garden videos– filmed on place, without stars or sets– as a significant draw for household members at the start of the Alzheimer’s journey, especially those who have never become aware of memory care.” To see caregivers (on video)who are well trained engaging with homeowners who have dementia in a caring, caring way is really motivating,”she said.”Numerous (home)caregivers won’t even check out longterm care since, I believe, it would be admitting that they are a failure, or they feel too guilty, thinking, ‘I might never ever do that to my enjoyed one.’What they are not recognizing is that it could actually be the absolute best thing for their enjoyed one. “Campbell is one of 3 participants in the videos with celebratory connections. Like Campbell, Grammy-winning

country and Christian music star Amy Grant had personal ties to dementia– both of her moms and dads had it. Grant appears in one video about handling reactive behavior from Alzheimer’s patients.Filmmaker and manufacturer Carl Kornmeyer of”Hee Haw”popularity came on board to deal with the videos due to his individual and professional relationships with both Glen and Grant, along with his relationship with musician Kris Kristofferson, who was wrongly identified with Alzheimer’s while Kornmeyer was working with him on a movie project.Patnaik credits Abe’s Garden’s Director of Marketing & Development Beth Zeitlin for the idea of pursuing popular names, and while Abe’s Garden’s videos aren’t effective strictly due to the fact that of name acknowledgment, the involvement of Campbell, Grant, and Kornmeyer offer another entry point for viewers.For Campbell, the videos accurately communicate the experience she had working with Abe’s Garden. “I never ever say,’ I put Glen in a neighborhood ‘or ‘a house’ or’a retirement home,'”Campbell said.”I say, ‘Our household joined a memory care neighborhood.’ It’s my community too. Alzheimer’s affects the whole family. I didn’t cease being a caretaker when we joined the neighborhood,

however my group got larger, and now included experts with 24-7 care. … It helped me go back to his function as his partner.”The next wave of videos The instructional component of Abe’s Garden’s video mission has been a success. The neighborhood has actually partnered with a Nashville primary school to develop trainee offering opportunities at Abe’s Garden, utilizing the videos to train students. Family Caregivers Center of Grace in Cedar Rapids, Iowa, and the Oklahoma chapter of the Alzheimer’s Association are using the video to train staff.The neighborhood is also checking out revenue-generating options through Google Advertisements, though that has yielded simply$18 over three months on the strength of more than 51,000 views. These views burglarize two groups. As of Monday, ten videos have fewer than 200 views, while the other 7 variety from 2,000 to more than 10,000. From a marketing perspective, that’s a great deal of

people exposed to the Abe

‘s Garden name who now have a glance into the community at work.Videos presently in post-production include one on exercise, one on problems around end-of-life decisions and one on speaking with kids about Alzheimer’s. It has not yet done so, the neighborhood prepares for using view counts to determine content choices, along with the studies. Topics under factor to consider consist of caregiver tension and stress reduction, and sexuality and intimacy for individuals with dementia.”I have actually been in this company a long time as a gerontologist, and the concerns dealing with older adults and their families are not commonly appreciated, “Patnaik stated. “So to shine a light on the truth that six million individuals have Alzheimer’s, and here are some useful things you can do to assist that scenario be smoother and more joyous makes me feel like I’m contributing to the body of knowledge.

“Composed by Jack Silverstein The post Famous Faces Increase Memory Care Supplier’s Video Strategy appeared first on Senior Housing News.